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Barbie failures in foreign markets: how the world-famous doll “gave” its share of sales to competitors. Case studies | by Maria Nikolaevich | Medium
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Revelers in a fanciful Barbie costumes participate in the carnival procession in downtown Lucerne, Switzerland, Monday, Feb. 23, 2009. (AP Photo/KEYSTONE/Urs Flueeler Stock Photo - Alamy
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